Case Studies
Visual systems that define how businesses show up
Bella Derma: A Visual System for a Premium Practice
Bella Derma Medical Aesthetics & Wellness operates at a high level, but its imagery was not consistently reflecting that standard. The work focused on building a cohesive system across headshots, services, products, and environment, all captured within the realities of a working clinic. The result is a unified body of imagery that aligns with how the business actually operates, creating consistency across platforms and reinforcing trust from the first point of contact.
Hyde Salon: A Visual System for a Service-Based Brand
Hyde Salon is a Kansas City hair salon built on precision, trust, and a refined client experience, but its visual presence had not kept pace with the level of service it delivered. The work focused on building a repeatable system for documenting services, space, and team in a way that reflects how the business operates day to day. Over time, that system expanded into motion, creating a cohesive body of imagery used across the website, marketing, and social platforms that reinforces the quality and consistency of the experience in the chair.
Karats Jewelers: A Flagship Retail Experience
Karats Jewelers opened a new 20,000 square foot flagship location and needed imagery that could reflect both the scale of the space and the level of experience they provide. The work focused on documenting the environment and customer interactions in a way that feels elevated without becoming staged or disconnected from reality. The result is a set of images used across digital and web platforms that communicates both the physical presence of the store and the experience of being inside it.
Muse Furniture & Design: Precision Under Constraint
Muse Furniture & Design creates one-of-a-kind custom furniture where material, construction, and function all need to hold up under close inspection. This project centered on photographing a walnut burl credenza in a way that preserved its complexity without distortion or loss of detail. The work focused on building a controlled visual system that could accurately represent grain, joinery, and movement across both stills and motion. The result is a cohesive body of imagery that communicates the piece clearly for web, publication, and long-term use.
KBS Constructors: A Repeatable Headshot System
KBS Constructors is a Midwest construction company with teams operating across multiple regions, where consistency in how people are presented directly impacts proposals, recruiting, and client trust. What began as a single executive headshot developed into a repeatable, on-location system for photographing the entire team efficiently without disrupting operations. The result is a unified set of images that allows the company to present itself clearly and consistently as it continues to grow.
KMRA Tasting Club: Clarity in a Changing Environment
KMRA Tasting Club is a pop-up dining experience where each event is shaped by a different environment, menu, and creative direction, making consistency difficult to maintain over time. The work focused on building a system that documents the full experience in motion, capturing the relationship between preparation, interaction, and presentation without interrupting service. The result is a cohesive body of still and motion imagery that reflects the experience accurately while holding together across multiple events.
Washburn Rural North MS: Defining a New School
Washburn Rural North Middle School is a newly built school that needed to communicate how the building works before students, parents, and staff ever walked through the doors. The work focused on documenting the layout, movement, and key spaces in a way that makes the environment easy to understand and use from day one. The result is a set of images used across communication and planning materials that reduces confusion, supports onboarding, and reinforces the school’s identity as it begins to take shape.